INTER MARKTNG..TABLE F CONTENTS.docx
Table of contents
· Acknowledgement
· Executive summary
PART 1: Business Environment/Situation Analysis
1.1 Introduction (Background of this Project and Business)
1.2 Company Profile
1.3 Proportion of Gems & Jewelry Industry (Situation Analysis)
PART 2: Market Summary (Country to which we are going)
2.1 Market Segment (Geographic, demographic, Behavior)
2.2 Market Needs
2.3 Market Growth
PART 3: Environmental & SWOT Analysis
3.1 PESTEL Analysis
3.1.1 Political Situation
3.1.2 Economic Situation
3.1.3 Social Situation
3.1.4 Technological Situation
3.1.5 Environmental analysis
3.1.6 Legal issues
3.2 SWOT Analysis
3.3 Competition Analysis with FIVE FORCES MODEL
3.4 Key Success Factors
PART 4: Marketing Strategy
4.1 Vision Statement
4.2 Mission Statement
4.3 Goal
4.4 Marketing Objectives
4.5 Financial Objectives
4.6 Target Markets, Positioning, Marketing Mix, Marketing Research
PART 5: Marketing Organizational Plan
5.1 Control
5.2 Implementation
5.3 Contingency Planning
PART 6: Recommendation and Conclusion
6.1 Recommendation
6.2 Conclusion
References…………………………………………………………………………………
Posted by seangkhun
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